Niharika NM’s Journey in Fashion and Entertainment Industry
Niharika NM, a content producer with over 2 million members, has been making waves in the fashion and entertainment industry since 2023. Her success story began with her walking the runway at Lakme Fashion Week and attending exclusive studio launches and fashion shows for some of India’s most renowned designers. Currently, she is taking the Cannes by storm with her unique style and fashion sense.
Interview with Kareena Kapoor Khan on Mirchi Plus
Recently, Niharika NM was interviewed by Bollywood actress Kareena Kapoor Khan on ‘What Women Want’ on Mirchi Plus. During the interview, Niharika revealed some interesting details about her career in content creation, Bollywood aspirations, and more.
Growing Importance of Content Creators in Promotions
During the interview, Niharika shared her perspective on the shift in Bollywood’s promotional strategies. She stated that the gap between traditional media and digital media is slowly reducing, thanks to the burst of OTT platforms. The ‘weird pyramid’ structure is now changing to ‘everybody needs everybody,’ making content creators more relatable than aspirational. She also commented on how actors are now collaborating with content creators to promote their movies, highlighting the growing importance of digital content in promoting films.
Organized Mess – Niharika’s Secret to Creating Engaging Content
Niharika’s content is known for its humour and relatable nature. When asked about how she creates content, she called herself an “organized mess.” She elaborated that being an introvert, she loves people watching and picks up the smallest things to make a joke out of them. Her unique take on everyday situations has helped her grow an engaged audience.
Exciting Future Ahead
While Niharika has become a well-known name in the content creation industry, she has also expressed a desire to enter Bollywood. However, she added that she has no plans in place yet and wants to focus on conquering the internet for now.
With her infectious personality and witty take on life, Niharika NM has become a rising star in the fashion and entertainment industry. Her success story is only getting started, and we can’t wait to see what she has in store for us.
To watch the full interview, visit Mirchi Plus. And for more Bollywood news, horoscopes, movie reviews, and podcasts, download the Mirchi Plus app today!